Our nature is to form an opinion quickly when we first meet someone or something.  It’s automatic.  In court, the jury forms an opinion about the defendant being guilty or not during the opening arguments.  The rest of the trial is about a massive effort to sway this first impression.  What was that saying…innocent until proven guilty…I think not.

Soooooo, use this to your advantage sellers.  This is good for buyers too.  I want sellers to make a strong effort to put their homes in the best light possible from the moment they decide to sell.  They will do better and buyers won’t waste their time.  Listing sheets, curb appeal, the front door.  Sellers, you may not be able to add a garage to your house very easily, but how about a manicure for the front lawn.  Paint the front door.  Fix and add lighting to the front of the house.  Wash windows.  Hang some plants.  Fix the doorbell.  Add a nice door knocker.

If you are selling, go outside and walk up to your home’s formal front door.  You probably don’t even use it much.  Walk up to it slowly, cautiously looking around.  Try to notice everything.  Does it look inviting?  Is it solid?  Dressed well?  Believe me, if you get a potential buyer pass the listing sheet online, pass the drive by from the street, pass the walk from the car to the door….this is where that impression is made.  At the door.  After the person walks through the front door and is greeted to your home…that critical first impression has formed.  The opening arguments are over.

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